How to prepare your data for Web3
Why publishers need to turn raw data into foundational data before it’s ready for use in Web3
Navid Nassiri
- 2 days ago
Web3: Something to prepare for, or just a marketing buzzword?
Web3 is gaining momentum as a marketing buzzword, but should data-driven companies be preparing for the next iteration of the web?
Navid Nassiri
- 4 days ago
How data analytics is changing the world for the better
Data analytics helps companies to gain deeper insights into their customers - from space exploration and conservation to airline travel.
Navid Nassiri
- Dec 2
Switchboard certified Great Place to Work
Switchboard has been recognized as a Great Place To Work: November 2022 - November 2023
Navid Nassiri
- Nov 30
How mega brands use marketing analytics to drive CX
Every marketing team needs analytics to gain deeper insights into their customers - but are brands doing this in practice?
Navid Nassiri
- Nov 28
Top data warehouses of 2022
Whether building or buying an automated ETL solution - you first need to choose a data warehouse to store your data
Navid Nassiri
- Nov 21
Why you need to automate marketing analytics
Automation enables marketing teams to collect and analyze growing data, as well as perform repetitive tasks, at scale.
Navid Nassiri
- Nov 18
Why you need marketing analytics
Every marketing team needs analytics to gain deeper insights into their customers - but how can you implement them in yours?
Navid Nassiri
- Nov 16
The standardization of data clean rooms
What is a data clean room, and why is the IAB Tech Lab looking to publish a set of standards around them by the end of 2022?
Navid Nassiri
- Nov 14
Spotlight on: data visualization tools
This blog spotlights data top visualization tools that help BI teams access and report on their data they need, when they need.
Navid Nassiri
- Nov 11
What are the four types of data analytics and how do you use them?
In this post, we explore the four common types of data analytics and how you can use them to gain critical business insights.
Navid Nassiri
- Nov 9
How do you automate a data process?
More companies are using process automation solutions to improve visibility across their systems. But how easy is it to automate?
Navid Nassiri
- Nov 7
How to build a future-proof marketing strategy
Marketers: don’t wait for 2024 to build a first-party data strategy - learn how to harness your valuable marketing data now.
The team at Switchboard
- Nov 4
Kathleen Marcell joins Switchboard as Head of Customer Success
Welcome Kathleen Marcell, Head of Customer Success
Navid Nassiri
- Nov 2
Join Switchboard at AdMonsters Publisher Forum in Nashville!
Switchboard’s Head of Sales Sean Cogan is attending AdMonsters Publisher Forum in Nashville this November
Navid Nassiri
- Oct 31
Five ways automated data analytics keeps the beat going
How automating data analytics in the music helps drive efficiency, increase profitability and improve safety
The team at Switchboard
- Oct 27
Charles Hsieh joins Switchboard as VP of Sales
Welcome Charles Hsieh, VP of Sales
Navid Nassiri
- Oct 24
How Switchboard helps publishers build a first-party data asset
First-party data provides publishers with the insights they need to keep advertisers and audiences on-side
Navid Nassiri
- Oct 20
How to drive productivity with automated data analytics - Part 2
In this post, we cover the five steps to automating your data analytics
Navid Nassiri
- Oct 18
How to drive productivity with automated data analytics - Part 1
In this post, we explore the concept of automated data analytics and the benefits of automation vs manual methods.