Sustainability in digital advertising part 2: How ad tech is reducing its carbon footprint
Here, we take a deep dive into how ad tech companies are becoming more sustainable
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Navid Nassiri
- 4 days ago
Sustainability in digital advertising part 1: Ad Net Zero
In this Part 1 post on sustainability in digital advertising, we cover Ad Net Zero and greenwashing
Navid Nassiri
- Mar 8
Championing the cause: Innovation and technology for gender equality
This #IWD2023, we’re celebrating an important theme - DigitALL: Innovation and technology for gender equality
Sean Cogan
- Mar 7
Join us at AdMonsters Publisher Forum 2023
Switchboard’s Head of Sales Sean Cogan is attending AdMonsters Publisher Forum in Miami this March
Navid Nassiri
- Mar 2
Digital advertising growth in 2023: back to pre-pandemic levels, or is it?
Digital ad spend is set to grow in 2023, but are we seeing a real-terms decline?
Navid Nassiri
- Feb 28
What are retail media networks, and why do they matter?
As brand advertising across retail media continues to soar, we ask: why are retail media networks so popular?
Navid Nassiri
- Feb 23
The importance of data automation in retail media - Part 2
As more retailers set up their own RMNs, there’s a growing need to implement scalable DataOps.
Navid Nassiri
- Feb 21
Retail media networks and the rise of data - Part 1
The strongest growth within digital will come from retail media, which is set to grow 22%
Navid Nassiri
- Feb 16
Data engineering jargon getting you down? Here's the ultimate glossary
Check out our handy glossary of data engineering to find out the difference between data engineer, data analyst and data scientist.
Navid Nassiri
- Feb 13
Where does Switchboard sit in the data automation space?
There are many automation tools that claim to solve all your data challenges - but few of them actually do.
Navid Nassiri
- Feb 8
Switchboard sponsors DCN Next: Summit this February
Switchboard hosts breakout session at DCN Next:Summit 2023 this February
Navid Nassiri
- Feb 6
What type of data clean room do you need and why?
As publishers look to augment their first-party data, we explore the different types of data clean rooms today
Navid Nassiri
- Feb 3
Five media trends we expect to see in 2023
Publisher trends 2023: first-party data, attention metrics, contextual targeting, data clean rooms, and NFTs
Kathleen Marcell
- Jan 30
ELI5: partnering with Switchboard
From discovery to onboarding and beyond - we’ve got your data challenges covered.
Navid Nassiri
- Jan 25
What are the top business logic platforms of 2023?
Need to automate your growing data sets? Here are the top business logic platforms available on the market
Navid Nassiri
- Jan 23
Why you need business logic in your ETL pipeline
Business logic plays a critical role in the ETL pipeline - but how do you integrate it at scale?
Navid Nassiri
- Jan 19
Why is business logic critical for data automation?
Customized business logic and business rules - the driving force behind your data ops infrastructure
Navid Nassiri
- Jan 17
What is business logic in data automation?
Business logic plays a critical role in the process of data automation. But what is it? And what are business rules?
Navid Nassiri
- Jan 9
Data governance: a two-pronged approach
Data governance is important for privacy compliance - but it also enables you to extract meaningful insights from your growing data
Navid Nassiri
- Jan 3
Data engineers: here’s what your job will look like in the future
A data engineer today oversees the entire process from collecting data to making it usable by business teams.
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