Last week, Switchboard founders Ju-kay Kwek and Michael Manoochehri met with Ameen Kazerouni, Chief Data and Analytics Officer at...

Orangetheory's data-driven DNA For over a million members with thousands of studios across 23 countries, Orangetheory Fitness is not just...

Transforming your creative marketing team into an analytics-based team relies on unifying your data. Here, we show you how.

The data chaos If you're a Revenue Operations or a Performance/Growth Marketing leader - parsing insane volumes of data daily to...

Padmini joined Switchboard to run marketing. In this article, she summarizes why she decided to hop on this data automation rocketship.

Partnership delivers a market-leading solution for CRM+OMS powered by fully unified first- and third-party data for 360-degree revenue view.

Switchboard welcomes Doug Sykes as Director of Customer Success

Marketing analytics influence only 54% of marketing decisions, representing a huge amount of unlocked potential when it comes to your data.

When Michael and I founded Switchboard, we took our BigQuery heritage seriously. The problem we saw was uncontrolled streams of data...

How 10 engineers transformed cloud data analytics

Machine Learning has evolved from a science project buzzword to a C-Suite topic of interest.

Your new data management software promises to revolutionize your ability to find insights and drive growth across your business.

Initiatives from our customers during the COVID-19 pandemic

California recently passed the CCPA (California Consumer Privacy Act) to enforce greater data privacy. Many people think the law is...

Last year, Vogue made some bold changes to their model, blending in e-commerce and content not traditionally associated with their brand....

CCPA is similar to GDPR with data protection measures. The more organized your data is, the less painful CCPA-compliance will be

Traditional models of data governance have failed and success lies in using principles from data operations.

It is becoming increasingly common for leaders to declare their intention to make their organization data-driven. And good for them:...

Unpredictable ad spend and rival subscription models are putting pressure on publishing executives to rethink their monetization strategies.

As I said in my previous post, getting your data sources into a single format is time-consuming and expensive. But that’s not the whole...