Real-Time Data Unification Platform News

Nov 18

Stacey Farias joins Switchboard as Head of Customer Success

Forward-looking teams rely upon data unification solutions to drive business growth through real-time analysis. But there’s no magic wand...

The story behind Google BigQuery and the birth of a cloud juggernaut

Ju-kay Kwek

Jul 27

The story behind Google BigQuery and the birth of a cloud juggernaut

How 10 engineers transformed cloud data analytics

ML for enterprise marketing? It’s all about the data

Michael Manoochehri

Jul 21

ML for enterprise marketing? It’s all about the data

Machine Learning has evolved from a science project buzzword to a C-Suite topic of interest.

Does your Customer Success team extend your capabilities – or only sell you more software?

Lauren Riera

Apr 15

Does your Customer Success team extend your capabilities – or only sell you more software?

Your new data management software promises to revolutionize your ability to find insights and drive growth across your business.

Michael Manoochehri

Apr 2

COVID-19 resources from our partners

Initiatives from our customers during the COVID-19 pandemic

CCPA will make businesses smarter and more profitable

Michael Manoochehri

Mar 9

CCPA will make businesses smarter and more profitable

California recently passed the CCPA (California Consumer Privacy Act) to enforce greater data privacy. Many people think the law is overl...

Driving bold business decisions based on strong data governance

Ju-kay Kwek

Jan 29

Driving bold business decisions based on strong data governance

Last year, Vogue made some bold changes to their model, blending in e-commerce and content not traditionally associated with their brand....

Becoming CCPA compliant: from 45 days to 45 seconds

Michael Manoochehri

Dec 17, 2019

Becoming CCPA compliant: from 45 days to 45 seconds

Becoming Data Strong requires data operations, not data governance

Ju-kay Kwek

Nov 7, 2019

Becoming Data Strong requires data operations, not data governance

Traditional models of data governance have failed and success lies in using principles from data operations.

Are you absolutely certain that your data is reliable? Would you bet your career on it?

Michael Manoochehri

Nov 5, 2019

Are you absolutely certain that your data is reliable? Would you bet your career on it?

It is becoming increasingly common for leaders to declare their intention to make their organization data-driven. And good for them: that...

Three things publishers should consider when automating their e-commerce reporting

Lauren Riera

Oct 7, 2019

Three things publishers should consider when automating their e-commerce reporting

Unpredictable ad spend and rival subscription models are putting pressure on publishing executives to rethink their monetization strategies.

Hallelujah! Preaching the gospel of Data Unification

Michael Manoochehri

Sep 12, 2019

Hallelujah! Preaching the gospel of Data Unification

As I said in my previous post, getting your data sources into a single format is time-consuming and expensive. But that’s not the whole...

How breaking data silos is like making pomegranate juice

Michael Manoochehri

Sep 5, 2019

How breaking data silos is like making pomegranate juice

Let’s say you are walking down the aisle at Costco and are craving pomegranate juice.

Confidently unlock insights from your EDW without compromise

Michael Manoochehri

Jun 26, 2019

Confidently unlock insights from your EDW without compromise

Here’s the problem: Getting data into an Enterprise Data Warehouse (EDW) in the cloud from dozens if not hundreds of data sources today is r

Beyond Impressions - Using Data to Drive Attention

Ju-kay Kwek

Mar 7, 2019

Beyond Impressions - Using Data to Drive Attention

The Financial Times presented at the Programmatic World Forum to share their experience using Switchboard to drive innovation with real-time

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Stacey Farias joins Switchboard as Head of Customer Success

The story behind Google BigQuery and the birth of a cloud juggernaut

ML for enterprise marketing? It’s all about the data

Does your Customer Success team extend your capabilities – or only sell you more software?

COVID-19 resources from our partners

CCPA will make businesses smarter and more profitable

Driving bold business decisions based on strong data governance

Becoming CCPA compliant: from 45 days to 45 seconds

Becoming Data Strong requires data operations, not data governance

Are you absolutely certain that your data is reliable? Would you bet your career on it?

Three things publishers should consider when automating their e-commerce reporting

Hallelujah! Preaching the gospel of Data Unification

How breaking data silos is like making pomegranate juice

Confidently unlock insights from your EDW without compromise

Beyond Impressions - Using Data to Drive Attention