Is first-party data now the gold standard for publishers?
As publishers look for alternatives to third-party cookies, we ask: what are the benefits of using first-party data?
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Navid Nassiri
- Sep 9, 2022
Join Switchboard at Brandweek 2022!
Join Switchboard’s Head of Marketing, Navid Nassiri, at Brandweek 2022 this September.
Navid Nassiri
- Aug 29, 2022
Four challenges to leveraging attention in a programmatic world
Moving beyond viewability metrics to cut through the noise and leverage attention in a programmatic world
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