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Digital Marketing Manager, Demand Generation

Level: Mid-to-Senior

Location: Remote

 

Join Us!

Play a key part in the growth of an industry innovator in data engineering automation and big data analytics.
 

  • Switchboard serves globally-recognized enterprise customers in digital media and marketing.

  • Our customers are running at scale in production where we are essential to help them deliver innovative products and grow revenue.

  • Our founding team built and launched Google BigQuery. We have more than a decade of experience working in concert with engineering to bring enterprise-grade market-leading SaaS products to market.

Role Overview

We’re looking for a Digital Marketing Manager, Demand Generation who will be responsible for the strategy and execution of marketing programs that capture and nurture leads across multiple channels. In this role, you’ll be responsible for programs to generate and nurture leads via events, SEM, email, retargeting, targeted social advertising, and cooperative marketing with partners. Reporting to the Head of Marketing and working closely with cross-functional teams, you’ll design, plan, manage, and optimize integrated digital marketing campaigns across multiple channels to generate pipeline revenue.

Responsibilities

  • Designing, planning, managing, and optimizing integrated digital campaigns across multiple channels to generate pipeline 

  • Monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue

  • Creating impactful nurture programs to improve conversion rates from leads to MQLs

  • Working closely with the Head of Marketing for both granular tracking, reporting, and efficient lead management in the handoff from marketing to sales

  • Overseeing vendor selection and contracts as needed

 

You will be Successful if

  • You are a self-starter and able to work in a fast-paced technical environment

  • You strive for continual professional growth and help others with the same

  • You have strong research, learning, and mentoring skills

  • You have strong decision-making skills. You can explore options, weigh trade-offs, select an option, and communicate your thought process with the team

  • You can iterate on design and implementation, understanding what you can achieve today, and planning how you can incrementally improve on that over time

 

What you should have

  • Bachelor’s degree in Business, Marketing, or a related field

  • 5+ years of B2B demand generation experience in Enterprise SaaS

  • Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital

  • Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management

  • A digital marketing portfolio of produced marketing work 

  • Expertise in Hubspot and Google Analytics

About Switchboard

Switchboard enables enterprise business teams to make data-driven decisions without writing a single line of code.  Our data engineering automation platform aggregates disparate data at scale, reliably, accurately, and in real-time.  Switchboard is trusted by market-leading companies such as Spotify, Target, Dotdash Meredith, The Financial Times, Pearson, and Orangetheory Fitness, to deliver foundational data that improves efficiency, drives growth, and enhances their customers' experience.