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  • Navid Nassiri

Join Switchboard at Brandweek 2022!

Are you going to Brandweek?

I’m Navid, Switchboard’s Head of Marketing, and I’ll be at the event from Monday to Friday to soak up the sessions and talk to customers about the importance of data automation in digital transformation.

The Fifth Annual Brandweek Summit promises to provide “intimate sessions and exciting activities designed to educate, entertain and foster new connections with industry power players [and] explore the marketing innovation and creativity that came from two years of societal upheaval.

And being just five minutes from my home in Miami, it would be rude not to join in the proceedings!

One of the sessions I’m most looking forward to is Mapping out your Digital Transformation, a journey we often help our customers with as they explore how best to digitize their processes and systems, and of course, data operations.

As we described in our last post, digital transformation involves implementing new technologies and systems to replace manual methods, a key part of this is data automation.

The role of data automation in digital transformation is important, but in order to be effective, the data needs to be aggregated at scale, aggregated in real time, accessible via the right dashboards and, above all, accurate. Only then can leadership teams have the confidence to use their data to inform their most critical business decisions.

I’m also looking forward to Digital Marketing in a Privacy-First Era, which will explore how ads are bought and sold as we prepare for the sunsetting of third-party cookies. Over the next few weeks, we’ll be sharing our tips on how brands and advertisers can build a truly first-party data strategy - stay tuned for more.

For a quick chat about how you can leverage data automation in your journey to digital transformation, or build privacy-first ad campaigns, email me at or connect with me on LinkedIn. Hope to see you there!

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