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Our mission to help our customers to Be Data Strong

About Us

Switchboard enables enterprise business teams to be data-driven. When Switchboard’s co-founders launched Google BigQuery in 2012, they saw first-hand that the amount of data media companies were grappling with was rapidly outstripping their ability to utilize it. Switchboard was created to help solve this problem.

Our ready-made data unification platform turns disparate data into a single source of reliable, trustworthy information. Business stakeholders at Spotify, Meredith Corporation, The Financial Times, Pearson and others get a strategic data asset for customer insights and revenue operations, while their technical teams retain control without the burden of day-to-day operations. 

Be Data Strong with Switchboard.

Meet The Leadership Team


Ju-kay Kwek
CEO & Co-founder

Ju-kay launched Google BigQuery in 2011 as a founding executive of Google's Cloud Platform. and partnered with a top-five global agency to build the world's largest DoubleClick and Audience Analytics pipeline. He also launched Google Feedback in 2010 and worked on Google's global data center infrastructure going back to 2008. Prior to this, Ju-kay did product management and engineering at Wily Technology (acquired by CA Technologies), and enterprise software at SAP. He holds MS and BA degrees from Carnegie Mellon University. Ju-kay enjoys downhill and backcountry skiing, scuba diving, and creating nerdy science projects with his daughter.

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Michael Manoochehri
CTO & Co-founder

Michael spent four years at Google building the BigQuery and App Engine developer ecosystem. Before the IoT was cool, he created a real-time crowd reporting tool for Google's I/O conference, connecting hundreds of wireless sensors. Prior to Google, Michael did startup engineering at ManyMoon (acquired by Salesforce), and spent a number of years working for digital broadcast media and technology publications. He earned degrees in Information Management and Biology at UC Berkeley. As a nature-lover, Michael is happiest outside, spending his spare time hiking, adventure traveling and cultivating plants.

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Topher Olson
Chief Architect

Topher loves to code. Prior to joining Switchboard, he built the open-source distributed database TreodeDB. Before that, Topher spent six years at Google writing tools to manage its data centers, fleet of machines, and multitude of services. He also worked at WebMD and Oracle. Topher earned his Master's at University of California, Santa Cruz, and his Bachelor's at Carnegie Mellon University. When not writing features, refactoring code, and sleuthing bugs, he can be found lifting weights, shooting photos and eating.

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Kathleen Marcell
Head of Customer Success

Kathleen leads the Customer Success team at Switchboard. She is a dedicated customer advocate, with deep experience guiding customers to successfully realize value from SaaS and data-centric solutions. Prior to Switchboard, Kathleen spent 12 years building and scaling CS teams through hyper-growth phases, as well as consulting for over 30 early-stage companies to help them build strong customer success foundations. She holds a BSc from the University of Illinois Urbana-Champaign. When not working, Kathleen enjoys running marathons, playing the bagpipes in an Irish band, and traveling with her husband and twin daughters.

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Lauren Riera
Team Lead, Customer Success

Lauren's brain is wired to pay attention to the tiniest detail, making her the perfect addition to the Customer Success team. As a project manager, she works closely with customers, and the Engineering team, to ensure everything runs smoothly. Prior to Switchboard, Lauren spent several years working in fine arts museums honing her project planning and communication skills. When not working, she can be spotted celebrating the diverse San Franciscan arts and music scene that she grew up in, and volunteering at community events. Lauren earned degrees from the University of San Francisco and Simmons College in Boston.

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Zsolt Szabo

Zsolt is a seasoned software engineer and full stack developer, and is happiest creating automated solutions - from a distributed build system at BEA Weblogic to network outage tests at Riverbed Technology. An all-round team player, he owned key automation while simultaneously supporting security and ops as director of DevOps at ContractWrangler. Zsolt earned his degree in Mechanical Engineering from the University of Maryland. When not at gymnastics meets or hockey games, he can be found solving problems at a Bay Area climbing gym.

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