Fireside chat with Orangetheory on their data journey to drive marketing efficiency at scale.

Using DataOps to Build a Data-driven Business
 

Barry Cassidy, Head of Advertising Data Operations for the Financial Times along with Michael Manoochehri, Co-Founder & CTO at World Forum Disrupt.

DataOps @ Programmatic IO


 

Here’s an Ops talk with co-founder/CTO Michael Manoochehri at AdExchanger's Programmatic I/O. He explains how digital publishing is changing, and showcases how DataOps is used to control complexity and build new revenue opportunities.